19/02/2026, 8.30 am ¨C 9.30 am

Start Smart & Smart City Academy ¨C Knowledge and training for all local authorities and regions

Guest: Simone Sch?ttmer, Head of Start Smart and Smart City Academy from the Smart Cities Model Projects funding programme

Shaping digital transformation in the interests of public welfare-oriented urban development is a task for all local authorities in Germany. How can this be achieved? Simone Sch?ttmer will be our guest on Morning Call in February and is prepared to support local authorities in developing the skills needed for the process. With practical training, in-depth expertise and directly applicable skills, the Smart City Academy qualifies local authority employees for sustainable, future-proof urban development. In this Morning Call, local authorities will find out what specific services are available and what the consulting, exchange and networking formats look like. 

19/03/2026, 8.30 am ¨C 9.30 am

Become a practice partner in dual study programmes and attract young talents

Guests: Franziska Kuhl und Aniko Herms-Neumann

Franziska Kuhl from the Duales Studium agency will give an insight into dual study programmes at Brandenburg universities during the Morning Call and explain how companies can become practical partners in this study format. Dual study programmes benefit not only students, but also companies, which can secure young talent at an early stage and gradually build up their own workforce while benefiting from the latest scientific findings. Aniko Herms-Neumann from BBZ Berufsbildungszentrum Prignitz GmbH will use the example of the training-integrated dual study programme in business administration at the Brandenburg University of Applied Sciences to explain the process, costs and added value for companies as practical partners in dual study programmes. This format cleverly combines vocational training and a bachelor's degree. Find out how you can become a practical partner and successfully implement dual study programmes in your company.

16/04/2026, 8.30 am ¨C 9.30 am

Success with AI ¨C Strategic planning for small and medium-sized enterprises

Guests: Susann Wagner und Katharina K?nig

Move away from reactive behavior and toward actively shaping the future! Many medium-sized companies are currently facing the challenge of not losing sight of what is essential amid staff shortages and information overload: the visionary development of their own business model. But how can artificial intelligence (AI) help them to act again instead of just reacting? In this Morning Call, Susann Wagner and Katharina K?nig from the Brandenburg University of Applied Sciences explain how AI supports forward-looking planning and why the hybrid system of humans and AI is the key to success in medium-sized businesses. Susann Wagner and Katharina K?nig take a look at:

• Perception & Forecasting: How AI sharpens market observation
• Tool Competence: The effective use of AI agents and custom GPTs
• Strategy & Security: Approaches for your own set of rules and tips for minimizing risk

The speakers will demonstrate how AI can be customized to suit each company's individual style and how these tools can be safely integrated into everyday work, ensuring that entrepreneurs always retain full control over strategic decisions.