The following topics are central to the external communication of the University of Applied Sciences Potsdam:

1. Research results and innovations: publications of new studies, scientific breakthroughs and innovations contribute to the visibility of the university in professional circles and society
2. Study programmes: information on new or particularly popular degree programmes, scholarships and further education opportunities
3. Successes and awards: special awards for researchers, professors or students, as well as rankings and accreditations
4. Personalia: appointments and appointments of new professors, public inaugural lectures,
5. Major events and conferences: conferences, fairs, university information days or public lectures that are of interest to external target groups.
6. Cooperation: cooperation with companies, other educational institutions or international partners that promote networking and exchange.
7. Social engagement: Contributions by the university on social, ecological or cultural topics that emphasise the role of the university in the region or worldwide.

These topics serve to sharpen the profile of the university and appeal to a broad audience. However, the essential decisive criteria are always: direct reference to the FHP and topicality. So, plan for a reasonable lead time from the desired publication.

The press office should always be involved in dealing with media enquiries. We will support you in presenting your topics and projects consistently and professionally. We will check the media enquiry, coordinate communication and, if necessary, prepare the project management for interviews. Please contact us at email address.

You need a permit to film at the university or on campus for editorial or commercial purposes. Please send us an e-mail to request one. Regular university operations must not be disrupted by image or video recordings.

In order for us to successfully communicate your research project, we need some key information in advance. This includes a short project description, participating partners and a schedule with important milestones.

As a rule, project approvals are communicated with the project objective and funding amount or project conclusions with the knowledge gained and the results of your research.

We draft press releases for you that highlight the comprehensibly presented research results and key messages, as well as the social or economic benefits, and plan cross-media publication via our various channels. Approval by the project management is usually required before publication.

Visual material such as images, graphics or videos helps to present the project vividly. Please ensure that all consents for publication and copyrights are in order. 

Quotations from the project management or experts, as well as contact persons for media enquiries, support the professional preparation.

Close and well-planned coordination ensures that we can communicate your research effectively and to specific target groups. Please contact us at least 10 days before the desired publication date at email address.